Top 6 Keyword Clustering Tools for 2024

Explore the top Keyword Clustering tools for 2024 to avoid keyword cannibalization

8 minute read

May 8, 2024

TL;DR: Key Takeaways

  • Keyword clustering tools help group related keywords together for better content optimization and website structure.
  • The top tools use advanced techniques like natural language processing, machine learning, and SERP analysis for accurate clustering.
  • Swiftbrief, Keyword Insights, and Keyword Cupid are among the leading options, offering features like automated brief creation, search intent detection, and hierarchical clustering.
  • Free or freemium tools like SEO Scout's Keyword Grouping Tool and Charly Wargnier's Clustering Tool provide basic clustering capabilities for those on a budget.
  • Evaluating tools based on criteria like clustering methodology, data sources, cluster quality, user interface, reporting, pricing, and integrations is crucial for selecting the right fit.

Comparison Table

Top 6 Keyword clustering tool comparison
Tool Clustering Methodology Data Sources Cluster Quality User Interface Reporting Pricing Integrations
Swiftbrief SERP Analysis SEO Tools, Custom High Potential Clusters Intuitive Limited Info Flexible Plans Likely CMS Integration
Keyword Insights Machine Learning, SERP Analysis Custom, Keyword Discovery Highly Accurate User-Friendly Detailed Pay-as-you-go, Subscription Limited Info
Keyword Cupid Google Result Analysis Manual Upload Tightly Themed Spreadsheet-based Downloadable Free Trial, Subscription Limited
SEO Scout N-gram Similarities Manual Upload Decent, No Search Volume Simple Basic Free Limited
Charly Wargnier SEO Tool Integration Ahrefs, Semrush, GSC Retains Original Data Spreadsheet-based Downloadable Free (Beta) SEO Tool Integration
Frase NLP, Machine Learning Frase Analytics, Custom Clear Groupings Frase Platform Detailed Paid Plans Frase Platform

Swiftbrief

Swiftbrief Website April 2024
Swiftbrief Website April 2024

Best Known For:

End-to-end content brief generation, including keyword clustering and outline creation.

Swiftbrief is a really cool platform that helps you create content briefs from start to finish.

It's super data-driven and looks at search engine results pages (SERPs) to find the best keyword groups for your content.

It looks at the top 20 search results for your keywords and figures out which ones have the most potential.

Then it puts those keyword groups right into your content briefs, along with outlines and suggestions for optimizing your content.

It's like having a helpful assistant that saves you a bunch of time!

Pros:

  • Automated brief creation process
  • Data-driven approach to keyword clustering
  • Integrated writing environment with optimization suggestions
  • Streamlined workflow for content creators

Cons:

  • Limited information on advanced clustering features
  • Pricing not publicly available (included in paid plans)

Criteria Evaluation:

  • Clustering Methodology: 4/5 (Uses SERP analysis for clustering)
  • Data Sources: 5/5 (Likely integrates with popular SEO tools or allows custom data uploads)
  • Cluster Quality: 4/5 (Aims to identify high-potential keyword clusters)
  • User Interface: 4/5 (Intuitive interface based on website visuals)
  • Reporting: 3/5 (Limited information on reporting capabilities)
  • Pricing: 4/5 (Offers flexible pricing plans for different usage levels)
  • Integration: 4/5 (Likely integrates with common content management systems)
  • Support: 4/5 (Positive reviews suggest good customer support)

Community Reviews and Expert Recommendations:

Agencies and SEOs really like Swiftbrief's product and customer service. Experts recommend it a lot, saying it has great features and advantages.

Price:

Swiftbrief has different pricing plans to fit different needs. The exact pricing isn't listed publicly, but their website says their "Basic" plan starts at $49/month. Keep in mind that the keyword clustering and content brief features are part of their paid plans.

Where to Find:

If you want to learn more about Swiftbrief and what they offer for content briefs and keyword clustering, check out their website at https://www.swiftbrief.com/.

Keyword Insights

Keyword Insights Website April 2024
Keyword Insights Website April 2024

Best Known For:

Advanced machine learning-powered keyword clustering and search intent analysis. Keyword Insights is a really powerful keyword clustering tool. It uses cutting-edge machine learning and looks at search engine results pages (SERPs) to give you super accurate and logical keyword groups. What's really cool about Keyword Insights is that it can figure out the context and search intent behind each keyword. It puts keywords into categories like articles, product pages, or other types of content. This context detection feature is great because it helps you optimize your content strategy. You can make sure you're capturing both informational and transactional search traffic. Plus, Keyword Insights tracks how intent changes over time, so you can adapt your approach as user behavior evolves.

Pros:

  • Highly accurate and logical keyword clustering
  • Context detection for optimizing content strategies
  • Intent shift tracking for adapting to user behavior changes
  • Comprehensive reporting and data visualization

Cons:

  • Potentially more expensive for larger keyword sets
  • Limited information on integrations

Criteria Evaluation:

  • Clustering Methodology: 5/5 (Uses machine learning and SERP analysis)
  • Data Sources: 4/5 (Allows custom data uploads, offers keyword discovery for subscribers)
  • Cluster Quality: 5/5 (Highly rated for accurate and logical clustering)
  • User Interface: 4/5 (Clean and user-friendly interface)
  • Reporting: 5/5 (Provides detailed reports and data visualization)
  • Pricing: 4/5 (Offers pay-as-you-go and subscription options)
  • Integration: 3/5 (Limited information on integrations)
  • Support: 4/5 (Endorsed by SEO professionals, active community)

Community Reviews and Expert Recommendations:

SEO professionals and agencies really like Keyword Insights. They say it has advanced clustering capabilities and accurate search intent analysis. Many experts recommend Keyword Insights as the "smartest way to group keywords and classify search intent at scale."

Price:

Keyword Insights has both pay-as-you-go and monthly subscription options. The exact pricing isn't listed publicly. This flexibility lets you choose a plan that works for your specific needs and how much you plan to use the tool.

Where to Find:

To learn more about Keyword Insights and explore their advanced keyword clustering and search intent analysis solutions, visit their website at https://www.keywordinsights.ai/.

Keyword Cupid

Keyword Cupid Website April 2024
Keyword Cupid Website April 2024

Best Known For:

Straightforward keyword clustering based on Google result analysis. Keyword Cupid is a simple and affordable keyword clustering tool that doesn't overcomplicate things. It looks at the top 5 to 10 pages of Google's search results for your keywords and figures out how closely related those words are. Then it puts them into tightly themed clusters. While it might not have all the fancy features of some other tools, Keyword Cupid's strength is in its simplicity and ease of use. It has a basic interface and gives you reports in a spreadsheet format. It's a straightforward solution if you want an affordable way to organize your keywords and plan your content strategy.

Pros:

  • Easy to use and understand
  • Cost-effective pricing with a free trial
  • Good for smaller datasets and basic clustering needs
  • Tightly themed keyword clusters based on Google results

Cons:

  • Limited features compared to more advanced tools
  • Manual data upload required (no direct integrations)
  • Basic interface and spreadsheet-based reporting

Criteria Evaluation:

  • Clustering Methodology: 4/5 (Analyzes top Google results for relatedness)
  • Data Sources: 3/5 (Requires manual data upload, no direct integrations)
  • Cluster Quality: 4/5 (Provides tightly themed clusters based on user reviews)
  • User Interface: 3/5 (Basic interface, primarily spreadsheet-based)
  • Reporting: 4/5 (Offers downloadable reports and visualizations)
  • Pricing: 4/5 (Offers a free trial and monthly subscription)
  • Integration: 2/5 (Limited integration options)
  • Support: 3/5 (Limited information on customer support)

Community Reviews and Expert Recommendations:

Users like Keyword Cupid for its simplicity and affordability. They say it's good at making tightly themed keyword clusters based on Google's search results, which makes it a good choice if you have basic clustering needs.

Price:

Keyword Cupid has a free trial that lets you import 500 keywords. They also have a monthly subscription plan for $49.99 that gives you 5,000 keyword credits. This affordable pricing makes it a good option if you're on a budget or have a smaller set of keywords.

Where to Find:

To learn more about Keyword Cupid and what they offer for keyword clustering, check out their website at https://www.keywordcupid.com/.

SEO Scout's Free Keyword Grouping Tool

SEO Scout's Free Keyword Grouping Tool April 2024
SEO Scout's Free Keyword Grouping Tool April 2024

Best Known For:

Free and easy-to-use keyword clustering tool. If you're looking for a free solution for basic keyword clustering, SEO Scout's Free Keyword Grouping Tool is a great option. This user-friendly tool groups related keywords together using something called n-gram word similarities. That makes it easy to use even if you don't have a lot of technical know-how. It might not have all the advanced features of paid tools, like looking at SERPs or giving you search volume data, but SEO Scout's Keyword Grouping Tool is a simple and straightforward way to organize your keywords. It has a clean interface and doesn't need any complex setup, so it's perfect if you want to try out keyword clustering without spending a lot of money.

Pros:

  • Completely free to use
  • User-friendly and simple interface
  • No complex setup required
  • Good for basic clustering needs

Cons:

  • Lacks search volume data and SERP analysis
  • Limited reporting features
  • No advanced clustering capabilities

Criteria Evaluation:

  • Clustering Methodology: 3/5 (Uses n-gram word similarities, not SERP analysis)
  • Data Sources: 3/5 (Requires manual data upload, no direct integrations)
  • Cluster Quality: 3/5 (Decent clustering, but lacks search volume data)
  • User Interface: 4/5 (Simple and user-friendly interface)
  • Reporting: 3/5 (Basic reporting, requires manual analysis)
  • Pricing: 5/5 (Completely free to use)
  • Integration: 2/5 (Limited integration options)
  • Support: 2/5 (Limited information on customer support)

Community Reviews and Expert Recommendations:

Users like SEO Scout's Free Keyword Grouping Tool for its simplicity and accessibility. They appreciate that it's free to use and has a user-friendly interface. They say it's a good starting point if you're new to keyword clustering or have basic needs.

Price:

One of the best things about SEO Scout's Keyword Grouping Tool is that it's completely free to use. That makes it a really accessible option if you're on a tight budget or just want to try out keyword clustering without spending any money.

Where to Find:

To use SEO Scout's Free Keyword Grouping Tool and start organizing your keywords, go to their website at https://seoscout.com/tools/keyword-grouping.

Charly Wargnier's Keyword Clustering Tool

Charlie Wagnier's Keyword Clustering Tool April 2024
Charlie Wagnier's Keyword Clustering Tool April 2024

Best Known For:

Free keyword clustering tool with integration capabilities. This keyword clustering tool was made by a UK-based developer named Charly Wargnier. What's really cool about it is that it can work with popular SEO platforms like Ahrefs, Semrush, and Google Search Console. By using data from these tools, Wargnier's solution makes it easy to cluster your existing keyword lists without having to manually enter data. One of the big advantages of this tool is that it keeps your original keyword data, so you don't lose valuable information like search volume and metrics. This can be super helpful when you're analyzing and refining your keyword clusters to optimize your content.

Pros:

  • Free to use (currently in beta)
  • Integrates with popular SEO tools like Ahrefs and Semrush
  • Retains original keyword data during clustering
  • No need for manual data entry

Cons:

  • Basic interface and limited reporting/visualization features
  • Limited information on customer support or future development

Criteria Evaluation:

  • Clustering Methodology: 4/5 (Utilizes data from popular SEO tools like Ahrefs and Semrush)
  • Data Sources: 4/5 (Integrates with Ahrefs, Semrush, and Google Search Console)
  • Cluster Quality: 4/5 (Retains original keyword data for better analysis)
  • User Interface: 3/5 (Basic interface, primarily spreadsheet-based)
  • Reporting: 3/5 (Provides downloadable reports, but limited visualizations)
  • Pricing: 5/5 (Currently free to use during beta testing)
  • Integration: 4/5 (Integrates with popular SEO tools)
  • Support: 2/5 (Limited information on customer support)

Community Reviews and Expert Recommendations:

Charly Wargnier's Keyword Clustering Tool is still in its beta phase, but users who have tried it really like that it can integrate with their existing SEO tools and keep their original keyword data. Many people think it's a valuable addition to the SEO tools they're already using.

Price:

Right now, Charly Wargnier's Keyword Clustering Tool is free to use while it's in beta testing. That makes it a really attractive option if you want to try out keyword clustering without any upfront costs.

Where to Find:

To use Charly Wargnier's Keyword Clustering Tool and start leveraging your existing SEO data for keyword clustering, visit https://charlywargnier-keyword-clustering-app-app-q6zyu7.streamlit.app/

Frase's Keyword Clustering

Frase.io Website April 2024
Frase.io Website April 2024

Best Known For:

Keyword clustering capabilities within the Frase content optimization platform. Frase is a comprehensive content optimization platform that includes keyword clustering as part of its suite of SEO tools. It uses natural language processing (NLP) and machine learning to provide clear and logical groupings of related keywords. One of the key advantages of Frase's approach is that it integrates seamlessly with the platform's other features, like content briefs and optimization suggestions. This allows users to easily incorporate their clustered keywords into their content creation workflow, ensuring that their content is optimized for the most relevant and high-performing keyword groups.

Pros:

  • Seamless integration with Frase's content optimization platform
  • Clear and logical keyword groupings using NLP and machine learning
  • Detailed reporting and data visualization within the platform
  • Streamlined workflow for content creation and optimization

Cons:

  • Requires a Frase subscription (pricing not publicly available)
  • Limited information on advanced clustering features outside of the platform

Criteria Evaluation:

  • Clustering Methodology: 4/5 (Uses natural language processing and machine learning)
  • Data Sources: 4/5 (Integrates with Frase Analytics, supports custom data uploads)
  • Cluster Quality: 4/5 (Provides clear and logical keyword groupings)
  • User Interface: 4/5 (Clean and intuitive interface within the Frase platform)
  • Reporting: 4/5 (Detailed reports and visualizations within the platform)
  • Pricing: 3/5 (Included in Frase's paid plans, pricing not publicly listed)
  • Integration: 4/5 (Integrates with the Frase content optimization platform)
  • Support: 4/5 (Frase provides customer support and resources)

Community Reviews and Expert Recommendations:

Users really like Frase's content optimization platform, including its keyword clustering capabilities. They appreciate how seamlessly it integrates and streamlines their workflow. Many experts recommend Frase as a comprehensive solution for content creators and SEOs looking to optimize their content for relevant keyword groups.

Price:

Frase doesn't publicly list its pricing, but the keyword clustering and content optimization features are included in their paid plans. If you want to use these capabilities, you'll need to subscribe to one of Frase's paid offerings.

Where to Find:

To learn more about Frase's content optimization platform, including its keyword clustering capabilities, visit their website at https://www.frase.io/.

Notable Mentions

  • Cluster AI
  • KeyClusters
  • Keyword Grouper

Here's a quick rundown of some other keyword clustering tools that are worth checking out if you don't want to stick to one of the top tools that we laid out at the top.

FAQs

What is keyword clustering, and why is it important?

Keyword clustering is when you group together keywords that are related to each other based on their meaning or what people are trying to find. It's an important SEO technique because it lets you optimize a single page or piece of content for multiple relevant keywords. This improves your chances of ranking well in search engine results. By clustering keywords, you can create a website structure that's more organized and user-friendly, with better internal linking and an overall better experience for both search engines and users.

How do keyword clustering tools work?

Keyword clustering tools use different methods to group related keywords together. Some tools use fancy techniques like natural language processing (NLP) and machine learning to analyze how keywords are related based on their meanings or what people are trying to find. Other tools look at search engine results pages (SERPs) to figure out which keywords are likely to be relevant for the same content. Some tools also let you import your existing keyword data from sources like Google Search Console or SEO platforms like Ahrefs or Semrush. Others need you to upload your keywords manually. The quality of the clustering results can be different depending on the tool's method and the quality of the data you give it.

What criteria should I consider when choosing a keyword clustering tool?

When you're evaluating keyword clustering tools, think about these criteria:

  • Clustering methodology: Check if the tool uses advanced techniques like NLP, machine learning, or SERP analysis for accurate clustering.
  • Data sources: See if the tool integrates with your existing SEO platforms or allows custom data uploads.
  • Cluster quality: Evaluate the tool's ability to provide clear and logical keyword groupings.
  • User interface and ease of use: Look for a tool with an intuitive interface and streamlined workflow.
  • Reporting and visualization: Consider the tool's reporting and data visualization capabilities for better insights.
  • Pricing and value: Compare pricing models and make sure the tool offers good value for your specific needs.
  • Integrations: Check if the tool integrates with your existing tech stack or content management systems.
  • Customer support and community: Look for tools with responsive customer support and active user communities.

Can keyword clustering improve my website's search engine rankings?

Yes, keyword clustering can potentially improve your website's search engine rankings in several ways:

  1. Content optimization: By clustering related keywords, you can create comprehensive and well-optimized content that targets multiple relevant queries, increasing your chances of ranking for those keywords.
  2. Website structure: Proper keyword clustering can inform a logical website structure, with pillar pages and supporting content organized in a way that makes sense to both users and search engines.
  3. Internal linking: Clustered keywords can guide the internal linking strategy, improving the overall flow and crawlability of your website.
  4. User experience: A well-structured website based on keyword clusters can enhance the user experience by providing relevant and easily navigable content.

However, it's important to remember that keyword clustering is just one part of a comprehensive SEO strategy. Other factors, like high-quality content, technical SEO, and backlink acquisition, also play crucial roles in improving search engine rankings.

How can I measure the success of my keyword clustering efforts?

You can measure the success of your keyword clustering efforts in a few different ways:

  1. Organic traffic and rankings: Keep an eye on your website's organic traffic and search engine rankings for the targeted keyword clusters. If these metrics improve, it can show that your clustering strategy is working.
  2. Engagement metrics: Look at user engagement metrics, like time on page, bounce rates, and click-through rates, for the content optimized with keyword clusters. Positive changes in these metrics can mean your content is more relevant and users are happier with it.
  3. Conversion rates: If your website has specific conversion goals (e.g., sales, lead generation), track the conversion rates for the targeted keyword clusters to see how they impact your business objectives.
  4. Content performance: Use tools like Google Search Console or SEO platforms to analyze the performance of your content optimized with keyword clusters, including impressions, clicks, and average positions.
  5. A/B testing: Try A/B tests by creating variations of content with different keyword clustering strategies and measure the performance differences.

Conclusion

We've looked at the top keyword clustering tools for 2024, and it's pretty clear that this practice has become a must-have for modern SEO strategies. By grouping related keywords together, content creators can optimize their pages for multiple relevant queries. This boosts their chances of ranking higher and driving more organic traffic. 

From all-in-one platforms like Swiftbrief and Frase, which offer complete content optimization solutions, to specialized tools like Keyword Insights and Keyword Cupid, each option has its own unique strengths and features. Whether you care most about advanced machine learning capabilities, smooth integrations with existing SEO tools, or budget-friendly solutions for basic clustering needs, there's a tool out there for you. 

Throughout this roundup, we've talked about how important it is to evaluate tools based on things like clustering methodology, data sources, cluster quality, user interface, reporting, pricing, and integrations. By carefully considering these factors and matching them with your business goals and content strategy, you can make a smart decision and choose the tool that's the best fit for your needs. Here are the key things to remember:

  • Keyword clustering is a game-changer for content optimization and SEO
  • Evaluate tools based on criteria like methodology, data sources, and user experience
  • Consider your specific needs and goals when selecting a tool
  • Leverage keyword clustering to improve rankings, website structure, and user experience
  • Continuously measure and refine your clustering efforts for optimal results

Keep in mind, keyword clustering is just one piece of the SEO puzzle. Combining it with high-quality content creation, technical SEO best practices, and a comprehensive content strategy will set you on the path to long-term success in the ever-evolving digital landscape. So, embrace the power of keyword clustering, and let your content shine in the search engine results.

Final Thoughts

As we wrap up this comprehensive roundup of the top keyword clustering tools for 2024, it's important to remember that the real power of these tools is in their ability to streamline and optimize your content creation process. 

By using advanced techniques like natural language processing, machine learning, and SERP analysis, these tools can help you uncover valuable insights and make data-driven decisions that drive your content strategy forward. But it's crucial to approach keyword clustering as part of a bigger, holistic SEO and content marketing strategy. While these tools can give you invaluable help in organizing and optimizing your keywords, they shouldn't be seen as a magic solution. Successful content marketing needs a multifaceted approach that includes high-quality content creation, technical SEO best practices, user experience optimization, and ongoing measurement and refinement. 

As you start your keyword clustering journey, remember to keep an open mind and continuously evaluate the effectiveness of your chosen tool and strategy. Finally, if you're looking for a comprehensive solution that streamlines the entire content creation process, from keyword clustering to brief generation and optimization, consider exploring Swiftbrief.com. As a data-driven platform designed by SEOs for SEOs, Swiftbrief can be a valuable addition to your content marketing toolkit, helping you save time and create high-quality, optimized content at scale.

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