11 Best AI Tools for Social Media in 2024

Discover the top 11 AI tools for social media in 2024 to enhance your strategy. Learn about their features, pros, cons, pricing, and more.

Stefan Wirth

July 17, 2024

12 minutes

AI tools have become indispensable for creating, managing, and optimizing content. Whether you're a small business owner or a seasoned marketer, leveraging AI can significantly enhance your social media strategy. This comprehensive roundup will guide you through the top 11 AI tools for social media in 2024, helping you make informed decisions to boost your online presence.

AI tools for social media

TL;DR

  • Swiftbrief: Best for data-driven content briefs and keyword insights.
  • Sprout Social: Best for comprehensive social media management.
  • Hootsuite: Ideal for AI-powered content generation.
  • Buffer: User-friendly scheduling tool.
  • Jasper: Creative content generation.
  • Predis.ai: Visual content creation.
  • Canva: AI-driven design templates.
  • Flick: Caption generation and brainstorming.
  • ContentStudio: Comprehensive social media management.
  • Pictory: Effortless video creation.
  • Copy.ai: Quick and effective content generation.

Comparison Table

Tool Best Known For Ease of Use Integration Feature Set AI Capabilities Community Reviews Cost Support
Swiftbrief Data-driven content briefs and keyword insights 4.5/5 4/5 4.5/5 5/5 4.5/5 4/5 4.5/5
Sprout Social Comprehensive social media management 4/5 5/5 5/5 5/5 4.5/5 3/5 4.5/5
Hootsuite AI-powered content generation 3.5/5 5/5 4.5/5 4/5 4/5 3.5/5 4/5
Buffer User-friendly scheduling tool 4/5 4/5 3.5/5 3.5/5 4/5 4.5/5 4/5
Jasper Creative content generation 4.5/5 4/5 4.5/5 5/5 4.5/5 3.5/5 4/5
Predis.ai Visual content creation 4/5 3.5/5 4.5/5 4.5/5 4/5 4/5 4/5
Canva AI-driven design templates 5/5 4.5/5 4/5 4/5 4.5/5 4.5/5 4/5
Flick Caption generation and brainstorming 4.5/5 4/5 4/5 4/5 4/5 4/5 4/5
ContentStudio Comprehensive social media management 4/5 4.5/5 4.5/5 4/5 4/5 4/5 4/5
Pictory Effortless video creation 4.5/5 4/5 4/5 4/5 4/5 4/5 4/5
Copy.ai Quick and effective content generation 4.5/5 4/5 4/5 4.5/5 4/5 4/5 4/5

Criteria Breakdown Summary

When evaluating the best AI tools for social media, we considered several criteria to ensure a comprehensive analysis. These criteria include ease of use, integration capabilities, feature set, AI capabilities, community reviews, cost, and support.

Swiftbrief

Best Known for Data-Driven Content Briefs and Keyword Insights

Swiftbrief is an all-in-one SEO tool designed to help you create data-driven content briefs and keyword insights. It offers features like keyword suggestions, SERP analysis, and content brief generation, making it a must-have for creating high-quality, optimized content.

Swiftbrief's dashboard
Swiftbrief's dashboard

Features

Swiftbrief offers features such as keyword suggestions, SERP analysis, content brief generation, and clustering capabilities. These tools help users streamline the content creation process and optimize their content for better search engine rankings.

Pros

  • Data-Driven Insights
  • Comprehensive Keyword Clustering
  • Efficient Content Brief Generation

Cons

  • Limited Social Media Integration

Criteria Evaluation

  • Ease of Use: 4.5/5
  • Integration: 4/5
  • Feature Set: 4.5/5
  • AI Capabilities: 5/5
  • Community Reviews: 4.5/5
  • Cost: 4/5
  • Support: 4.5/5

Community Reviews and Expert Recommendations

Swiftbrief is highly praised for its efficiency and accurate data. Users appreciate its ability to streamline content creation and provide actionable insights. It's considered a valuable tool for SEO professionals and content creators.

Price

Swiftbrief offers custom pricing based on your specific needs and usage. Its value comes from saving time and providing actionable insights, making it a worthwhile investment for optimizing your content.

Where to Find

Swiftbrief

Sprout Social

Best Known for Comprehensive Social Media Management

Sprout Social is a robust social media management platform offering a suite of tools for content creation, scheduling, analytics, and customer engagement. Known for its comprehensive features, Sprout Social is ideal for businesses looking to streamline their social media strategy.

Sprout Social dashboard
Source : filestage.io

Features

Sprout Social offers a variety of features, including AI-powered hashtag suggestions, smart scheduling, data-driven content optimization, and an AI-powered inbox for streamlined customer care. These features help businesses maximize their reach and engagement on social media platforms.

Pros

  • Extensive Feature Set
  • Strong Analytics
  • Excellent Integration

Cons

  • High Cost
  • Limited Social Media Profiles on Standard Plan

Criteria Evaluation

  • Ease of Use: 4/5
  • Integration: 5/5
  • Feature Set: 5/5
  • AI Capabilities: 5/5
  • Community Reviews: 4.5/5
  • Cost: 3/5
  • Support: 4.5/5

Community Reviews and Expert Recommendations

Sprout Social is highly rated by users for its data-driven insights and robust feature set. Experts appreciate its comprehensive approach to social media management, although the high cost is a common concern among smaller businesses.

Price

Sprout Social offers a free version, with premium plans starting at $199 per seat per month when billed annually.

Where to Find

Sprout Social

Hootsuite

Best Known for AI-Powered Content Generation

Hootsuite is a renowned social media management platform known for its AI-powered content generation and robust scheduling capabilities. It's ideal for businesses and agencies managing multiple social media accounts.

Hootsuite's OwlyWriter
Source : hootsuite.com

Features

Hootsuite offers features such as OwlyWriter AI for content generation, post optimization, performance measurement, and competitor analysis. These tools help businesses create and manage engaging social media content efficiently.

Pros

  • Robust Integration
  • Seamless Workflow
  • Strong Analytics

Cons

  • Steep Learning Curve
  • High Pricing

Criteria Evaluation

  • Ease of Use: 3.5/5
  • Integration: 5/5
  • Feature Set: 4.5/5
  • AI Capabilities: 4/5
  • Community Reviews: 4/5
  • Cost: 3.5/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Hootsuite receives positive feedback for its AI-powered content generation and seamless workflow. However, some users find the platform complex and expensive, making it more suitable for larger teams and enterprises.

Price

Hootsuite's premium plans start at $99 per month when billed annually. Despite its high pricing, the platform offers robust features that justify the cost for larger organizations.

Where to Find

Hootsuite

Buffer

Best Known for User-Friendly Scheduling Tool

Buffer is a social media management platform known for its simplicity and user-friendly interface. It offers robust scheduling and engagement tools, making it ideal for small businesses and individuals.

Buffer's scheduling interface
Source : buffer.com

Features

Buffer offers features such as content scheduling, post optimization, and engagement tools. Its Buffer Pablo tool allows users to create eye-catching social media graphics easily.

Pros

  • User-Friendly Interface
  • Cost-Effective
  • Strong Engagement Tools

Cons

  • Limited Social Media Platforms
  • No Monitoring Tools

Criteria Evaluation

  • Ease of Use: 4/5
  • Integration: 4/5
  • Feature Set: 3.5/5
  • AI Capabilities: 3.5/5
  • Community Reviews: 4/5
  • Cost: 4.5/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Buffer is highly acclaimed for its ease of use and cost-effectiveness. Users appreciate its strong engagement tools, although the limited social media platforms and lack of monitoring tools are common concerns.

Price

Buffer offers a free version, with premium plans starting at $6 per month. Its affordability and robust features make it a popular choice for small businesses and individuals.

Where to Find

Buffer

Jasper

Best Known for Creative Content Generation

Jasper is an AI-powered content creation tool that excels in generating creative and engaging social media content. It offers a wide range of templates and features tailored to various social media platforms.

AI tools for social media
AI tools for social media

Features

Jasper offers features such as a vast template library, brand voice matching, AI-powered brainstorming, and content repurposing. These tools help users create consistent and engaging social media content efficiently.

Pros

  • Adaptable Writing Styles
  • Extensive Template Library

Cons

  • Limited Personality and Voice
  • Potential Need for Extensive Editing

Criteria Evaluation

  • Ease of Use: 4.5/5
  • Integration: 4/5
  • Feature Set: 4.5/5
  • AI Capabilities: 5/5
  • Community Reviews: 4.5/5
  • Cost: 3.5/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Jasper receives high praise for its creative capabilities and extensive template library. Some users, however, note the need for extensive editing and the occasional lack of personality in the content generated.

Price

Jasper's premium plans start at $39 per month when billed annually. Despite the cost, its creative capabilities and extensive template library justify the investment for serious content creators.

Where to Find

Jasper

Predis.ai

Best Known for Visual Content Creation

Predis.ai is an innovative tool for generating various content formats, including text, images, and videos. It excels in visual content creation, making it ideal for marketers and agencies specializing in visual content.

AI tools for social media
AI tools for social media

Features

Predis.ai offers features such as AI-powered content generation, multiple content formats, seamless scheduling, and competitor insights. These tools help users create engaging visual content and optimize their social media strategy.

Pros

  • Versatile Content Creation
  • Visual Impact

Cons

  • Data Dependence

Criteria Evaluation

  • Ease of Use: 4/5
  • Integration: 3.5/5
  • Feature Set: 4.5/5
  • AI Capabilities: 4.5/5
  • Community Reviews: 4/5
  • Cost: 4/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Predis.ai is celebrated for its versatility in content creation and visual impact. However, users note that its effectiveness is highly dependent on the quality and quantity of data available.

Price

Predis.ai offers a free version, with premium plans starting at $32 per month. Its affordability and robust features make it a popular choice for marketers and agencies.

Where to Find

Predis.ai

Canva

Best Known for AI-Driven Design Templates

Canva is a graphic design platform with AI-driven templates and tools for creating visually appealing social media content. It's known for its user-friendly interface and extensive library of design elements.

Canva's design interface
Source : linkedin.com

Features

Canva offers features such as Magic Design, Magic Write, Magic Resize, and a vast library of free and premium stock photos and templates. These tools make it easy to create professional-looking visuals for social media.

Pros

  • Easy-to-Use
  • Diverse Library
  • AI-Powered Design Suggestions

Cons

  • Limited Advanced Design Control

Criteria Evaluation

  • Ease of Use: 5/5
  • Integration: 4.5/5
  • Feature Set: 4/5
  • AI Capabilities: 4/5
  • Community Reviews: 4.5/5
  • Cost: 4.5/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Canva is highly praised for its ease of use and diverse library of design elements. Users appreciate the AI-powered design suggestions, although some advanced users feel limited by the design control options.

Price

Canva offers a free version, with premium plans starting at $50 per year per person. Its affordability and robust features make it a popular choice for social media managers and beginners.

Where to Find

Canva

Flick

Best Known for Caption Generation and Brainstorming

Flick is a social media management tool that excels in content brainstorming, caption creation, and hashtag optimization. It's ideal for busy social media managers juggling multiple platforms and content calendars.

Flick's content lab
Source : mspoweruser.com

Features

Flick offers features such as the Brainstorming Buddy, Caption Creator, Scheduling, and Brand Voice Builder. These tools help users generate creative and engaging social media content efficiently.

Pros

  • Efficient Content Repurposing
  • Time-Saving

Cons

  • Limited Hashtag Metrics

Criteria Evaluation

  • Ease of Use: 4.5/5
  • Integration: 4/5
  • Feature Set: 4/5
  • AI Capabilities: 4/5
  • Community Reviews: 4/5
  • Cost: 4/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Flick is favored for its creativity in caption generation and brainstorming options. Users appreciate its efficiency in content repurposing, although some note that it provides limited hashtag metrics compared to other AI tools for social media.

Price

Flick's premium plans start at $11 per month. Its affordability and robust features make it a popular choice for busy social media managers.

Where to Find

Flick

ContentStudio

Best Known for Comprehensive Social Media Management

ContentStudio is a unified platform for managing social media content, offering powerful AI tools for content creation, scheduling, and analytics. It's perfect for marketing teams and agencies managing large volumes of content.

ContentStudio's dasboarhd
Source : changelog.contentstudio.io

Features

ContentStudio offers features such as AI-generated content, image creation, content discovery, smart scheduling, and AI-powered analytics. These tools streamline the social media management process and enhance content performance.

Pros

  • Strong Content Organization
  • Scheduling and Performance Tracking

Cons

  • Initial Overwhelm for Beginners

Criteria Evaluation

  • Ease of Use: 4/5
  • Integration: 4.5/5
  • Feature Set: 4.5/5
  • AI Capabilities: 4/5
  • Community Reviews: 4/5
  • Cost: 4/5
  • Support: 4/5

Community Reviews and Expert Recommendations

ContentStudio is acclaimed for its robust AI-generated content and comprehensive management features. However, some users express concerns about the initial complexity for beginners.

Price

ContentStudio provides a free version, with premium plans starting at $25 per month. Its affordability and extensive features make it a popular choice for marketing teams and agencies.

Where to Find

ContentStudio

Pictory

Best Known for Effortless Video Creation

Pictory is a powerful AI tool designed for creating professional-looking videos with minimal effort. It's perfect for video marketers and social media managers who want to leverage the power of video content.

Pictory's video creation interface
Source : pictory.ai

Features

Pictory offers features such as AI-powered video editing, text-to-video conversion, a diverse stock media library, customizable templates, and easy sharing across platforms. These tools make video creation simple and efficient.

Pros

  • User-Friendly
  • Diverse Media Library

Cons

  • AI Outputs May Need Fine-Tuning

Criteria Evaluation

  • Ease of Use: 4.5/5
  • Integration: 4/5
  • Feature Set: 4/5
  • AI Capabilities: 4/5
  • Community Reviews: 4/5
  • Cost: 4/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Pictory is praised for its ease of use and diverse media library. However, users believe its AI-generated outputs sometimes require fine-tuning.

Price

Pictory's premium plans start at $19 per month. Its affordability and robust features make it a popular choice for video marketers and social media managers.

Where to Find

Pictory

Copy.ai

Best Known for Quick and Effective Content Generation

Copy.ai is an AI-powered writing assistant that helps users generate creative social media content quickly and effectively. It's ideal for entrepreneurs, solopreneurs, and social media managers needing quick and catchy ad copy or social media captions.

Copy.ai's content generation interface
Source : originality.ai

Features

Copy.ai offers features such as pre-built social media templates, AI-powered content generation, tailored tone and style, and content repurposing. These tools save users time and help create engaging social media content.

Pros

  • Quick Content Generation
  • Brand Voice Alignment

Cons

  • Limited Efficiency for Large Projects

Criteria Evaluation

  • Ease of Use: 4.5/5
  • Integration: 4/5
  • Feature Set: 4/5
  • AI Capabilities: 4.5/5
  • Community Reviews: 4/5
  • Cost: 4/5
  • Support: 4/5

Community Reviews and Expert Recommendations

Copy.ai is praised for its pre-built templates and quick content generation capabilities. However, users express concerns about its efficiency for large projects.

Price

Copy.ai's premium plans start at $36 per month when billed annually. Its affordability and robust features make it a popular choice for quick and effective content generation.

Where to Find

Copy.ai

Notable Mentions

  • AdCreative.ai
  • Writesonic
  • HubSpot
  • Synthesia

FAQ

What are AI tools for social media?

AI tools for social media are software applications that leverage artificial intelligence to assist with various tasks related to social media management, such as content creation, scheduling, analytics, and engagement.

How do AI tools benefit social media management?

AI tools benefit social media management by automating repetitive tasks, providing data-driven insights, enhancing content creation, optimizing scheduling, and improving engagement. Thesetools save time and help achieve better results.

Are there any free AI tools for social media?

Yes, some AI tools for social media offer free versions or trials. For example, Sprout Social, Buffer, and Canva provide free plans with limited features, allowing users to explore the tools before committing to a paid plan.

How do I choose the right AI tool for my social media needs?

To choose the right AI tool for your social media needs, consider factors such as ease of use, integration capabilities, feature set, AI capabilities, community reviews, cost, and support. Evaluate each tool based on these criteria to find the best fit for your requirements.

Can AI tools improve engagement on social media?

Yes, AI tools can improve engagement on social media by optimizing content for better reach, suggesting the best times to post, enhancing content creation with data-driven insights, and providing tools for real-time engagement and interaction with the audience.

Final Thoughts

Digital age, leveraging AI tools for social media can significantly enhance your content strategy and overall social media performance. From content creation to scheduling and analytics, these tools offer a wide range of features to streamline your workflow and achieve better results.

Summary of Learnings

  • Swiftbrief: Best for data-driven content briefs and keyword insights.
  • Sprout Social: Best for comprehensive social media management.
  • Hootsuite: Ideal for AI-powered content generation.
  • Buffer: User-friendly scheduling tool.
  • Jasper: Creative content generation.
  • Predis.ai: Visual content creation.
  • Canva: AI-driven design templates.
  • Flick: Caption generation and brainstorming.
  • ContentStudio: Comprehensive social media management.
  • Pictory: Effortless video creation.
  • Copy.ai: Quick and effective content generation.

As you explore these AI tools for social media, remember that the right tool for you will depend on your specific needs and goals. Whether you're looking for comprehensive management, creative content generation, or visual content creation, there's an AI tool on this list that can help you achieve your objectives.

For those looking to streamline their content creation process further, Swiftbrief offers tools and insights to help you create data-driven content briefs, keyword suggestions, and SERP analysis. Sign up for Swiftbrief today and elevate your content strategy to the next level!

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