Best Ahrefs Alternatives for 2024: Top 11 Reviewed

Discover the best Ahrefs alternatives for 2024 with our comprehensive review. Explore top SEO tools offering unique features, affordability.

Elie Akl

June 2, 2024

26 minute read

Finding the right SEO tool can be challenging, especially with so many options on the market. Ahrefs has been a popular choice for years, but it's not the only game in town. In this comprehensive roundup, we'll review the top 11 Ahrefs alternatives for 2024, each with its own strengths and features. Whether you're looking for a tool that's more affordable, easier to use, or better suited to your specific needs, we've got you covered. We'll cover each tool in detail, including what it's best known for, key features, pros and cons, pricing, and community reviews. By the end of this guide, you'll have all the information you need to make an informed decision. Let's dive in! Swiftbrief.com is your partner in navigating the vast sea of SEO data, delivering actionable insights that power your content strategy. Our platform helps you create detailed content briefs, optimize your SEO efforts, and save time on research. Ready to find the perfect Ahrefs alternative for your needs? Read on!

TL;DR

  • Swiftbrief is an excellent tool for generating detailed content briefs and optimizing your content strategy.
  • SE Ranking is a comprehensive toolset with flexible pricing, ideal for both individual users and agencies.
  • Semrush offers extensive features and reliable data, making it a top choice for advanced users.
  • Moz Pro is known for its strong community and educational resources, perfect for beginners and experts alike.
  • SpyFu excels in competitive analysis and historical data, offering affordable pricing.
  • Mangools is user-friendly and affordable, making it ideal for beginners and small businesses.
  • SEO PowerSuite is known for its extensive reporting capabilities and white-labeling options.
  • Ubersuggest is budget-friendly and user-friendly, perfect for beginners.
  • Majestic focuses on backlink analysis, offering unique metrics and extensive data.
  • Serpstat is affordable with a comprehensive feature set, great for users on a budget.
  • Raven Tools excels in reporting and data visualization, integrating with various platforms.

Comparing Options: Top Ahrefs Alternatives

When it comes to choosing the best Ahrefs alternative, it's essential to compare your options based on specific criteria. We'll break down each tool's features, pricing, ease of use, data reliability, customer support, and community reviews. This comparison will help you identify the tool that best meets your needs and budget.

Tool Best Known For Features Pros Cons Price
Swiftbrief Content Brief Generation Keyword Research, Clustering, Brief Generation Easy to use, Saves time, Data-driven Limited to content briefs Custom Pricing
SE Ranking Comprehensive Toolset Keyword Tracking, Site Audit, Backlink Analysis Flexible pricing, User-friendly, Comprehensive Data limits on lower plans $55 - $570/month
Semrush Extensive Features Keyword Research, Site Audit, PPC Research Reliable data, Robust feature set, PPC tools Higher cost, Complex interface $119.95 - $449.95/month
Moz Pro Strong Community Keyword Research, Site Audits, Backlink Analysis Community support, Comprehensive toolset Outdated interface, Expensive higher plans $99 - $599/month
SpyFu Competitive Analysis Keyword Research, PPC Research, Backlink Analysis Affordable, Strong competitive analysis Limited on-page tools, Smaller backlink database $39 - $79/month
Mangools User-Friendly Interface KWFinder, SERPChecker, Rank Tracking Affordable, Easy to use, Comprehensive Limited advanced features, Smaller database $29 - $129/month
SEO PowerSuite Extensive Reporting Rank Tracking, Site Audits, Backlink Analysis Extensive reporting, White-labeling Desktop-based, Steep learning curve $299 - $499/year
Ubersuggest Budget-Friendly Keyword Research, Site Audits, Backlink Analysis Affordable, User-friendly, Comprehensive Limited advanced features, Smaller database $29 - $99/month
Majestic Backlink Analysis Backlink Analysis, Trust Flow, Citation Flow Comprehensive data, Unique metrics Limited to backlinks, Outdated interface $49.99 - $399.99/month
Serpstat Affordable Keyword Research, Site Audit, Backlink Analysis Affordable, Comprehensive toolset Complex interface, Data accuracy varies $69 - $499/month
Raven Tools Reporting SEO Audits, Rank Tracking, Backlink Analysis Comprehensive reporting, Multiple integrations Complex interface, Occasional tech issues $49 - $479/month

Criteria Breakdown

Before diving into the individual reviews, let's outline the key criteria you should consider when evaluating Ahrefs alternatives:

  • Pricing: The cost of the tool and the value it provides for the price.
  • Functionality: The features and capabilities of the tool, and how well they meet your needs.
  • Ease of Use: How user-friendly and intuitive the tool is, especially for beginners.
  • Data Reliability: The accuracy and reliability of the data provided by the tool.
  • Customer Support: The quality and responsiveness of the tool's customer support team.
  • Community Reviews: The opinions and experiences of other users who have used the tool.

Swiftbrief

Content Brief Generation Swiftbrief is an excellent tool for generating detailed content briefs and optimizing your content strategy. It allows you to crawl and analyze SERPs, find relevant keywords, and create data-driven content briefs that streamline your content planning process. Swiftbrief helps you make decisions based on relevant data across SERPs, keywords, and content. Its features are designed to meet the needs of both casual users and power users, making it a versatile tool for SEO professionals.

Swiftbrief dashboard showcasing content brief generation and keyword clustering features.
Swiftbrief dashboard showcasing content brief generation and keyword clustering features.

Features

Swiftbrief comes with a variety of features to help you manage your content creation and SEO strategy effectively:

  • Keyword Research: Identify high-performing keywords to target in your content.
  • Keyword Clustering: Group related keywords to optimize your content structure.
  • Content Brief Generation: Create detailed briefs based on SERP data to guide your content creation.
  • Real-Time Optimization: Get real-time suggestions to improve your content as you write.

Pros

  • Easy to Use: Swiftbrief's intuitive interface ensures a smooth user experience, even for beginners.
  • Saves Time: The platform automates the tedious parts of content research, allowing you to focus on creating quality content.
  • Data-Driven: Swiftbrief uses data to present the most optimal path to success, ensuring your content strategy is backed by reliable insights.

Cons

  • Limited to Content Briefs: Swiftbrief is specialized in content brief generation, making it less comprehensive compared to other all-in-one SEO tools.

Criteria Evaluation

  • Pricing: Swiftbrief offers custom pricing based on usage and needs, providing flexibility for different types of users.
  • Functionality: With a focus on content brief generation, Swiftbrief scores high on functionality for content creation and SEO strategy.
  • Ease of Use: The user-friendly interface makes Swiftbrief easy to use, especially for beginners.
  • Data Reliability: Swiftbrief provides reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Swiftbrief's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Swiftbrief is highly rated by users for its ease of use, time-saving features, and data-driven approach. It is praised for its ability to deliver actionable SEO insights that power your content strategy.

Price

Swiftbrief offers custom pricing based on usage and needs. This flexible pricing structure makes it accessible to a wide range of users, from small businesses to large agencies.

Where to Find

Visit Swiftbrief.com to learn more about their content brief generation tool and how it can help optimize your content strategy.

SE Ranking

Comprehensive Toolset SE Ranking is a comprehensive SEO toolset that includes keyword rank tracking, website auditing, keyword and competitive research, backlink analysis, and monitoring. It's particularly popular for its flexible pricing structure and range of features tailored to both individual users and agencies. SE Ranking offers a robust set of tools designed to assist with every aspect of SEO, from keyword tracking to backlink analysis. Its user-friendly interface and customizable reports make it a favorite among both beginners and experienced professionals.

SE Ranking dashboard showcasing keyword rank tracking and website audit features.
SE Ranking dashboard showcasing keyword rank tracking and website audit features.

Features

SE Ranking comes with a variety of features to help you manage your SEO campaigns effectively:

  • Keyword Rank Tracker: Monitor your website's keyword rankings across multiple search engines and locations.
  • Website Audit: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Backlink Checker: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Competitive Research: Gain insights into your competitors' SEO strategies and identify opportunities to outrank them.
  • Content Marketing Module: Discover content ideas, analyze content performance, and optimize your content strategy.

Pros

  • Flexible Pricing: SE Ranking offers a range of pricing plans to suit different budgets and needs, making it accessible to both small businesses and large agencies.
  • User-Friendly Interface: The platform's modern and intuitive interface ensures a smooth user experience, even for beginners.
  • Comprehensive Feature Set: With tools for keyword tracking, website auditing, backlink analysis, and more, SE Ranking provides everything you need to manage your SEO campaigns.
  • Strong Customer Support: SE Ranking's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Cons

  • Data Limits on Lower-Tier Plans: While SE Ranking offers generous data limits on its higher-tier plans, lower-tier plans may have some restrictions.
  • Overwhelming for Beginners: The sheer number of features available on SE Ranking can be overwhelming for new users, requiring a learning curve.

Criteria Evaluation

  • Pricing: SE Ranking's pricing ranges from $55 to $570 per month, offering excellent value for money.
  • Functionality: With a comprehensive set of tools, SE Ranking scores high on functionality.
  • Ease of Use: The user-friendly interface and customizable reports make SE Ranking easy to use, especially for beginners.
  • Data Reliability: SE Ranking provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: SE Ranking's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

SE Ranking is highly rated by users for its ease of use, customer support, and comprehensive feature set. It holds a collective user review score of 4.8/5 stars from over 1,100 reviews on G2, and 4.7/5 stars from 270 reviews on Capterra.

Price

SE Ranking offers a range of pricing plans, starting from $55 per month for the Essential plan and going up to $570 per month for the Enterprise plan. The flexible pricing structure makes it accessible to a wide range of users.

Where to Find

Visit SE Ranking's website to learn more about their comprehensive SEO toolset and how it can help you manage your SEO campaigns effectively.

Semrush

Extensive Features Semrush is one of the most popular and comprehensive SEO tools on the market. It offers a wide range of features including keyword research, site auditing, competitor analysis, and more. It's particularly strong in providing data for PPC and social media marketing. Semrush is known for its extensive feature set, making it a top choice for advanced users who need reliable data and powerful tools for their SEO campaigns.

Semrush dashboard showcasing keyword research and site audit features.
Semrush dashboard showcasing keyword research and site audit features.

Features

Semrush comes with a variety of features to help you manage your SEO and marketing campaigns effectively:

  • Keyword Research: Identify high-volume, low-competition keywords to target in your content.
  • Site Audit: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Competitor Analysis: Gain insights into your competitors' SEO and PPC strategies to stay ahead of the game.
  • PPC Research: Analyze your competitors' PPC campaigns and identify opportunities to improve your own.
  • Content Marketing Toolkit: Discover content ideas, analyze content performance, and optimize your content strategy.

Pros

  • Extensive Feature Set: Semrush offers a wide range of tools for SEO, PPC, social media, and content marketing, making it a versatile choice for digital marketers.
  • Reliable Data: Semrush provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Strong for PPC and Social Media: In addition to its SEO features, Semrush offers robust tools for PPC and social media marketing.

Cons

  • Higher Cost: Semrush's pricing can be a barrier for small businesses and individual users, with plans starting at $119.95 per month.
  • Complex Interface: The extensive feature set can make Semrush's interface overwhelming for beginners, requiring a learning curve.

Criteria Evaluation

  • Pricing: Semrush's pricing ranges from $119.95 to $449.95 per month, which can be higher compared to other tools.
  • Functionality: With an extensive range of features, Semrush scores high on functionality.
  • Ease of Use: The complex interface may require a learning curve, but the platform is highly functional once mastered.
  • Data Reliability: Semrush provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Semrush's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Semrush is highly rated by users for its extensive feature set and reliable data. It holds a collective user review score of 4.6/5 stars on G2 and 4.4/5 stars on Gartner.

Price

Semrush offers a range of pricing plans, starting from $119.95 per month for the Pro plan and going up to $449.95 per month for the Business plan. While the pricing is higher, the extensive features justify the cost for advanced users.

Where to Find

Visit Semrush's website to learn more about their extensive feature set and how it can help you manage your SEO, PPC, and social media marketing campaigns.

Moz Pro

Strong Community Moz Pro is a veteran in the SEO industry, known for its strong community and educational resources. It offers essential SEO tools including keyword research, site audits, backlink analysis, and rank tracking. Moz Pro is ideal for users who value community support and educational resources. It's a reliable choice for both beginners and experts looking to improve their SEO strategies.

Moz Pro dashboard showcasing keyword research and site audit features.
Moz Pro dashboard showcasing keyword research and site audit features.

Features

Moz Pro comes with a variety of features to help you manage your SEO campaigns effectively:

  • Keyword Research: Identify high-volume, low-competition keywords to target in your content.
  • Site Audits: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Rank Tracking: Monitor your website's keyword rankings across multiple search engines and locations.

Pros

  • Robust Community: Moz Pro has a strong community of users and offers extensive educational resources to help you improve your SEO skills.
  • Comprehensive Toolset: With tools for keyword research, site auditing, backlink analysis, and rank tracking, Moz Pro provides everything you need to manage your SEO campaigns.
  • Reliable Data: Moz Pro provides accurate and reliable data, making it a trusted choice for SEO professionals.

Cons

  • Outdated Interface: Some users find Moz Pro's interface to be outdated compared to other modern tools.
  • Higher-Tier Plans Can Be Expensive: While Moz Pro offers a range of pricing plans, higher-tier plans can be expensive for small businesses and individual users.

Criteria Evaluation

  • Pricing: Moz Pro's pricing ranges from $99 to $599 per month, offering good value for its comprehensive feature set.
  • Functionality: With a range of essential SEO tools, Moz Pro scores high on functionality.
  • Ease of Use: The platform is user-friendly, but some users may find the interface outdated.
  • Data Reliability: Moz Pro provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Moz Pro's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Moz Pro is highly rated by users for its community support and educational resources. It holds a collective user review score of 4.4/5 stars on G2 and 4.7/5 stars on Gartner.

Price

Moz Pro offers a range of pricing plans, starting from $99 per month for the Standard plan and going up to $599 per month for the Premium plan. The pricing is justified by the extensive features and community support.

Where to Find

Visit Moz Pro's website to learn more about their SEO toolset and how it can help you manage your SEO campaigns effectively.

SpyFu

Competitive Analysis SpyFu is an affordable SEO tool focused on competitive analysis and keyword research. It's particularly strong in tracking competitors' strategies and providing historical data. SpyFu helps you understand your competitors' strategies by offering insights into their keywords, backlinks, and PPC campaigns. This tool is ideal for users who want to gain a competitive edge in their SEO and PPC efforts.

SpyFu dashboard showcasing competitor analysis and keyword research features.
SpyFu dashboard showcasing competitor analysis and keyword research features.

Features

SpyFu comes with a variety of features to help you manage your SEO and PPC campaigns effectively:

  • Keyword Research: Identify high-volume, low-competition keywords to target in your content.
  • PPC Research: Analyze your competitors' PPC campaigns and identify opportunities to improve your own.
  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Competitor Analysis: Gain insights into your competitors' SEO and PPC strategies to stay ahead of the game.

Pros

  • Affordable Pricing: SpyFu offers competitive pricing, making it accessible to small businesses and individual users.
  • Strong Competitive Analysis: SpyFu excels in providing detailed insights into competitors' strategies, including historical data.
  • User-Friendly Interface: The platform's intuitive interface ensures a smooth user experience, even for beginners.

Cons

  • Limited On-Page Optimization Tools: SpyFu lacks advanced on-page optimization tools, focusing more on keyword research and competitive analysis.
  • Smaller Backlink Database: SpyFu's backlink database is not as extensive as some other tools on the market.

Criteria Evaluation

  • Pricing: SpyFu's pricing ranges from $39 to $79 per month, offering excellent value for money.
  • Functionality: With a focus on keyword research and competitive analysis, SpyFu scores high on functionality.
  • Ease of Use: The user-friendly interface makes SpyFu easy to use, especially for beginners.
  • Data Reliability: SpyFu provides reliable data, making it a trusted choice for SEO and PPC professionals.
  • Customer Support: SpyFu's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

SpyFu is highly rated by users for its affordability, competitive analysis features, and user-friendly interface. It holds a collective user review score of 4.5/5 stars on G2 and 4.6/5 stars on Trustpilot.

Price

SpyFu offers a range of pricing plans, starting from $39 per month for the Basic plan and going up to $79 per month for the Professional plan. The competitive pricing makes it accessible to a wide range of users.

Where to Find

Visit SpyFu's website to learn more about their competitive analysis and keyword research tools and how they can help you gain a competitive edge in your SEO and PPC efforts.

Mangools

User-Friendly Interface Mangools is a user-friendly SEO toolset that offers essential features like keyword research, SERP analysis, rank tracking, and backlink analysis. It's particularly suited for beginners and small businesses due to its intuitive interface and affordable pricing. Mangools provides a straightforward approach to SEO, making it easy for users to navigate and utilize its features. It's an excellent choice for those who are new to SEO or prefer a simpler tool.

Mangools dashboard showcasing keyword research and SERP analysis features.
Mangools dashboard showcasing keyword research and SERP analysis features.

Features

Mangools comes with a variety of features to help you manage your SEO campaigns effectively:

  • KWFinder: Identify high-volume, low-competition keywords to target in your content.
  • SERPChecker: Analyze search engine results pages (SERPs) to understand your competitors' strategies.
  • SERPWatcher: Monitor your website's keyword rankings across multiple search engines and locations.
  • LinkMiner: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • SiteProfiler: Gain insights into your website's SEO performance and identify areas for improvement.

Pros

  • Affordable Pricing: Mangools offers competitive pricing, making it accessible to small businesses and individual users.
  • User-Friendly Interface: The platform's intuitive interface ensures a smooth user experience, even for beginners.
  • Comprehensive Toolset: With tools for keyword research, SERP analysis, rank tracking, and backlink analysis, Mangools provides everything you need to manage your SEO campaigns.

Cons

  • Limited Advanced Features: Mangoolslacks some of the advanced features found in other SEO tools, making it less suitable for experienced professionals.
  • Smaller Keyword Database: Mangools' keyword database is not as extensive as some other tools on the market.

Criteria Evaluation

  • Pricing: Mangools' pricing ranges from $29 to $129 per month, offering excellent value for money.
  • Functionality: With a focus on essential SEO tools, Mangools scores high on functionality for beginners and small businesses.
  • Ease of Use: The user-friendly interface makes Mangools easy to use, especially for beginners.
  • Data Reliability: Mangools provides reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Mangools' customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Mangools is highly rated by users for its affordability, user-friendly interface, and comprehensive toolset. It holds a collective user review score of 4.6/5 stars on G2 and 4.7/5 stars on Capterra.

Price

Mangools offers a range of pricing plans, starting from $29 per month for the Basic plan and going up to $129 per month for the Agency plan. The affordable pricing makes it accessible to a wide range of users.

Where to Find

Visit Mangools' website to learn more about their user-friendly SEO toolset and how it can help you manage your SEO campaigns effectively.

SEO PowerSuite

Extensive Reporting SEO PowerSuite is a desktop-based SEO tool that covers all the essentials including rank tracking, site auditing, backlink analysis, and keyword research. It's known for its extensive reporting capabilities and white-labeling options, making it ideal for agencies. SEO PowerSuite provides a comprehensive set of tools designed to assist with every aspect of SEO, from keyword tracking to backlink analysis. Its extensive reporting and white-labeling options make it a favorite among agencies.

SEO PowerSuite dashboard showcasing rank tracking and site auditing features.
SEO PowerSuite dashboard showcasing rank tracking and site auditing features.

Features

SEO PowerSuite comes with a variety of features to help you manage your SEO campaigns effectively:

  • Rank Tracker: Monitor your website's keyword rankings across multiple search engines and locations.
  • WebSite Auditor: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • SEO SpyGlass: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • LinkAssistant: Manage your link-building campaigns and identify high-quality link opportunities.

Pros

  • Comprehensive Toolset: With tools for rank tracking, site auditing, backlink analysis, and keyword research, SEO PowerSuite provides everything you need to manage your SEO campaigns.
  • Extensive Reporting: SEO PowerSuite offers extensive reporting capabilities, making it ideal for agencies that need to provide detailed reports to clients.
  • White-Labeling Options: The platform's white-labeling options allow agencies to customize reports with their branding.

Cons

  • Desktop-Based: SEO PowerSuite is a desktop-based tool, which may be less convenient for users who prefer cloud-based solutions.
  • Steep Learning Curve: The platform has a steep learning curve, requiring time and effort to master.

Criteria Evaluation

  • Pricing: SEO PowerSuite's pricing ranges from $299 to $499 per year, offering excellent value for money.
  • Functionality: With a comprehensive set of tools, SEO PowerSuite scores high on functionality.
  • Ease of Use: The platform has a steep learning curve, but it is highly functional once mastered.
  • Data Reliability: SEO PowerSuite provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: SEO PowerSuite's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

SEO PowerSuite is highly rated by users for its extensive reporting, white-labeling options, and comprehensive toolset. It holds a collective user review score of 4.3/5 stars on Capterra and 8.8/10 on TrustRadius.

Price

SEO PowerSuite offers a range of pricing plans, starting from $299 per year for the Professional plan and going up to $499 per year for the Enterprise plan. The pricing is justified by the extensive features and reporting capabilities.

Where to Find

Visit SEO PowerSuite's website to learn more about their comprehensive SEO toolset and how it can help you manage your SEO campaigns effectively.

Ubersuggest

Budget-Friendly Ubersuggest, developed by Neil Patel, is a budget-friendly SEO tool offering keyword research, site audits, backlink analysis, and more. It's particularly known for its user-friendly interface and affordable pricing, making it ideal for beginners. Ubersuggest provides a straightforward approach to SEO, making it easy for users to navigate and utilize its features. It's an excellent choice for those who are new to SEO or prefer a simpler tool.

Ubersuggest dashboard showcasing keyword research and site audit features.
Ubersuggest dashboard showcasing keyword research and site audit features.

Features

Ubersuggest comes with a variety of features to help you manage your SEO campaigns effectively:

  • Keyword Research: Identify high-volume, low-competition keywords to target in your content.
  • Site Audits: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Rank Tracking: Monitor your website's keyword rankings across multiple search engines and locations.

Pros

  • Affordable Pricing: Ubersuggest offers competitive pricing, making it accessible to small businesses and individual users.
  • User-Friendly Interface: The platform's intuitive interface ensures a smooth user experience, even for beginners.
  • Comprehensive Toolset: With tools for keyword research, site auditing, backlink analysis, and rank tracking, Ubersuggest provides everything you need to manage your SEO campaigns.

Cons

  • Limited Advanced Features: Ubersuggest lacks some of the advanced features found in other SEO tools, making it less suitable for experienced professionals.
  • Smaller Database: Ubersuggest's keyword and backlink databases are not as extensive as some other tools on the market.

Criteria Evaluation

  • Pricing: Ubersuggest's pricing ranges from $29 to $99 per month, offering excellent value for money.
  • Functionality: With a focus on essential SEO tools, Ubersuggest scores high on functionality for beginners and small businesses.
  • Ease of Use: The user-friendly interface makes Ubersuggest easy to use, especially for beginners.
  • Data Reliability: Ubersuggest provides reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Ubersuggest's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Ubersuggest is highly rated by users for its affordability, user-friendly interface, and comprehensive toolset. It holds a collective user review score of 4.2/5 stars on G2 and 4.3/5 stars on Trustpilot.

Price

Ubersuggest offers a range of pricing plans, starting from $29 per month for the Individual plan and going up to $99 per month for the Enterprise plan. The affordable pricing makes it accessible to a wide range of users.

Where to Find

Visit Ubersuggest's website to learn more about their budget-friendly SEO toolset and how it can help you manage your SEO campaigns effectively.

Majestic

Backlink Analysis Majestic is an SEO tool focused primarily on backlink analysis. It offers extensive backlink data and unique metrics like Trust Flow and Citation Flow, making it an excellent choice for link-building strategies. Majestic provides a comprehensive approach to analyzing backlinks, making it a valuable tool for users who prioritize link-building in their SEO strategies.

Majestic dashboard showcasing backlink analysis and Trust Flow metrics.
Majestic dashboard showcasing backlink analysis and Trust Flow metrics.

Features

Majestic comes with a variety of features to help you manage your backlink profile effectively:

  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Trust Flow and Citation Flow: Unique metrics that provide insights into the quality and quantity of your backlinks.
  • Site Explorer: Explore any website's backlink profile and identify link-building opportunities.
  • Keyword Checker: Identify the keywords driving traffic to your website and your competitors' websites.

Pros

  • Extensive Backlink Data: Majestic offers comprehensive backlink data, making it an excellent choice for link-building strategies.
  • Unique Metrics: Majestic's Trust Flow and Citation Flow metrics provide valuable insights into the quality and quantity of your backlinks.
  • Reliable Data: Majestic provides accurate and reliable data, making it a trusted choice for SEO professionals.

Cons

  • Limited to Backlink Analysis: Majestic focuses primarily on backlink analysis, lacking some of the broader SEO features found in other tools.
  • Outdated Interface: Some users find Majestic's interface to be outdated compared to other modern tools.

Criteria Evaluation

  • Pricing: Majestic's pricing ranges from $49.99 to $399.99 per month, offering good value for its comprehensive backlink data.
  • Functionality: With a focus on backlink analysis, Majestic scores high on functionality for link-building strategies.
  • Ease of Use: The platform is user-friendly, but some users may find the interface outdated.
  • Data Reliability: Majestic provides accurate and reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Majestic's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Majestic is highly rated by users for its extensive backlink data, unique metrics, and reliable data. It holds a collective user review score of 4.0/5 stars on G2 and 4.1/5 stars on TrustRadius.

Price

Majestic offers a range of pricing plans, starting from $49.99 per month for the Lite plan and going up to $399.99 per month for the API plan. The pricing is justified by the comprehensive backlink data and unique metrics.

Where to Find

Visit Majestic's website to learn more about their backlink analysis tool and how it can help you manage your link-building strategies effectively.

Serpstat

Affordable Serpstat is an all-in-one SEO platform offering a range of features including keyword research, site auditing, backlink analysis, and competitor analysis. It's particularly known for its affordability and extensive feature set. Serpstat provides a comprehensive approach to SEO, making it a valuable tool for users who need a versatile and affordable solution.

Serpstat dashboard showcasing keyword research and site audit features.
Serpstat dashboard showcasing keyword research and site audit features.

Features

Serpstat comes with a variety of features to help you manage your SEO campaigns effectively:

  • Keyword Research: Identify high-volume, low-competition keywords to target in your content.
  • Site Audit: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Competitor Analysis: Gain insights into your competitors' SEO strategies and identify opportunities to outrank them.

Pros

  • Affordable Pricing: Serpstat offers competitive pricing, making it accessible to small businesses and individual users.
  • Comprehensive Toolset: With tools for keyword research, site auditing, backlink analysis, and competitor analysis, Serpstat provides everything you need to manage your SEO campaigns.
  • Reliable Data: Serpstat provides accurate and reliable data, making it a trusted choice for SEO professionals.

Cons

  • Complex Interface: Some users find Serpstat's interface to be complex, requiring a learning curve.
  • Data Accuracy Can Vary: While generally reliable, Serpstat's data accuracy can vary, especially for niche keywords.

Criteria Evaluation

  • Pricing: Serpstat's pricing ranges from $69 to $499 per month, offering excellent value for money.
  • Functionality: With a comprehensive set of tools, Serpstat scores high on functionality for users on a budget.
  • Ease of Use: The platform is user-friendly, but some users may find the interface complex.
  • Data Reliability: Serpstat provides reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Serpstat's customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Serpstat is highly rated by users for its affordability, comprehensive toolset, and reliable data. It holds a collective user review score of 4.3/5 stars on G2 and 4.4/5 stars on Capterra.

Price

Serpstat offers a range of pricing plans, starting from $69 per month for the Lite plan and going up to $499 per month for the Enterprise plan. The affordable pricing makes it accessible to a wide range of users.

Where to Find

Visit Serpstat's website to learn more about their all-in-one SEO platform and how it can help you manage your SEO campaigns effectively.

Raven Tools

Reporting Raven Tools is a comprehensive SEO and reporting tool that integrates with various platforms like Google Analytics, Google Search Console, and social media platforms. It's particularly strong in reporting and data visualization. Raven Tools provides a versatile approach to SEO, making it a valuable tool for users who need robust reporting and data visualization capabilities.

Raven Tools dashboard showcasing reporting and data visualization features.
Raven Tools dashboard showcasing reporting and data visualization features.

Features

Raven Tools comes with a variety of features to help you manage your SEO campaigns effectively:

  • SEO Audits: Identify technical issues and on-page optimization opportunities to improve your website's performance.
  • Rank Tracking: Monitor your website's keyword rankings across multiple search engines and locations.
  • Backlink Analysis: Analyze your website's backlink profile and monitor your competitors' backlinks.
  • Competitor Research: Gain insights into your competitors' SEO strategies and identify opportunities to outrank them.

Pros

  • Comprehensive Reporting: Raven Tools offers extensive reporting and data visualization capabilities, making it ideal for users who need to provide detailed reports to clients.
  • Multiple Integrations: The platform integrates with various tools like Google Analytics, Google Search Console, and social media platforms, providing a holistic view of your SEO efforts.
  • User-Friendly Interface: The platform's intuitive interface ensures a smooth user experience, even for beginners.

Cons

  • Complex Interface: Some users find Raven Tools' interface to be complex, requiring a learning curve.
  • Occasional Technical Issues: Users have reported occasional technical issues, particularly with third-party integrations.

Criteria Evaluation

  • Pricing: Raven Tools' pricing ranges from $49 to $479 per month, offering good value for its comprehensive reporting capabilities.
  • Functionality: With a focus on reporting and data visualization, Raven Tools scores high on functionality.
  • Ease of Use: The user-friendly interface makes Raven Tools easy to use, but some users may find the interface complex.
  • Data Reliability: Raven Tools provides reliable data, making it a trusted choice for SEO professionals.
  • Customer Support: Raven Tools' customer support team is known for being responsive and helpful, ensuring you get the most out of the platform.

Community Reviews

Raven Tools is highly rated by users for its comprehensive reporting capabilities, multiple integrations, and user-friendly interface. It holds a collective user review score of 4.2/5 stars on G2 and 4.5/5 stars on Gartner.

Price

Raven Tools offers a range of pricing plans, starting from $49 per month for the Start plan and going up to $479 per month for the Lead plan. The pricing is justified by the extensive reporting capabilities and multiple integrations.

Where to Find

Visit Raven Tools' website to learn more about their comprehensive SEO and reporting tool and how it can help you manage your SEO campaigns effectively.

Notable Mentions

Screaming Frog

Screaming Frog is best known for its in-depth site analysis and technical SEO audits. It's a powerful tool for identifying technical issues on your site and providing actionable recommendations for improvement.

Monitor Backlinks

Monitor Backlinks is best known for its backlink tracking and keyword monitoring capabilities. It's an excellent tool for users who want to keep a close eye on their backlink profile and keyword rankings.

ContentStudio

ContentStudio is best known for its social media management and content discovery features. It's a versatile tool for users who need to manage their social media presence and discover new content ideas.

AccuRanker

AccuRanker is best known for its accurate and fast rank tracking capabilities. It's a valuable tool for users who need to monitor their keyword rankings and track changes over time.

FAQs

What are the best Ahrefs alternatives?

The best Ahrefs alternatives include Swiftbrief, SE Ranking, Semrush, Moz Pro, SpyFu, Mangools, SEO PowerSuite, Ubersuggest, Majestic, Serpstat, and Raven Tools. Each tool offers unique features and capabilities, making them suitable for different types of users and budgets.

Which SEO tool is better than Ahrefs?

While Ahrefs is a powerful tool, some users may find that Semrush or SE Ranking offer more comprehensive features and better value for their specific needs. It ultimately depends on what you're looking for in an SEO tool.

Are there any free alternatives to Ahrefs?

Yes, there are free alternatives to Ahrefs, such as Ubersuggest and some features of Mangools. However, these free tools may have limitations in terms of data and functionality compared to paid tools.

How do Ahrefs competitors compare in terms of pricing?

Ahrefs competitors, such as SE Ranking, SpyFu, and Mangools, often offer more affordable pricing plans compared to Ahrefs. This makes them accessible to small businesses and individual users.

Can Swiftbrief.com help with SEO?

Yes, Swiftbrief.com can help with SEO by providing detailed content briefs, keyword research, and clustering tools to streamline your content creation process and improve your SEO strategy. Our platform is designed to save you time and provide actionable insights for your content strategy.

Final Thoughts

Choosing the right SEO tool is crucial for the success of your digital marketing efforts. With so many options available, it's essential to evaluate your needs and budget to find the tool that best fits your requirements. The top 11 Ahrefs alternatives we've reviewed offer a range of features and pricing options, ensuring there's something for everyone. From comprehensive toolsets like SE Ranking and Semrush to budget-friendly options like Ubersuggest and Mangools, each tool has its strengths and weaknesses. Consider the criteria we've outlined and read through the community reviews to make an informed decision.

  • Swiftbrief is ideal for users looking for a content brief generation tool backed by data-driven insights.
  • SE Ranking is ideal for users looking for a comprehensive toolset with flexible pricing.
  • Semrush offers extensive features for advanced users and digital marketers.
  • Moz Pro is perfect for those who value community support and educational resources.
  • SpyFu excels in competitive analysis and historical data.
  • Mangools is user-friendly and affordable, making it great for beginners.
  • SEO PowerSuite provides extensive reporting and white-labeling options for agencies.
  • Ubersuggest is budget-friendly and perfect for beginners.
  • Majestic focuses on backlink analysis with unique metrics.
  • Serpstat is affordable and versatile, ideal for users on a budget.
  • Raven Tools offers robust reporting and multiple integrations.

Don't forget to check out Swiftbrief.com for your content creation needs. Our platform helps you create detailed content briefs, optimize your SEO efforts, and save time on research. Sign up now and take your content strategy to the next level! Found this guide helpful? Share it with your network and help others find the best Ahrefs alternatives for their SEO needs. Happy optimizing!

This piece was created with a professional brief

In content marketing, being intentional pays. That's why we always share the behind the scenes of our pieces.

Delegate content at scale

Swiftbrief makes it easy to create and manage all your content briefs in one place

Get a free 7-day trial

Do you have questions?
Let us clarify!

NewNewNew

New

Test

TestTestTestTest

This is a test question

This is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answerThis is a test answer